CHALLENGE

CHALLENGE

CHALLENGE

A chess school reached out asking for a update of visual identity: logo, color palette, typography, landing page and social media design.



Their main issue: they lacked a distinctive “face” and visually blended in with other schools. Everything looked generic and dull.

A chess school reached out asking for a update of visual identity: logo, color palette, typography, landing page and social media design.



Their main issue: they lacked a distinctive “face” and visually blended in with other schools. Everything looked generic and dull.

💡 MY SOLUTION

💡 MY SOLUTION

💡 MY SOLUTION

Move away from the typical black-and-white cliché and rigid typography

Chose colors that are soft yet lively, appealing both to children and parents.

Establish 

a cohesive brand 

to appear more trustworthy and stand out in a crowded market.

🔁 BEFORE vs AFTER

🔁 BEFORE vs AFTER

🔁 BEFORE vs AFTER

WHAT I DELIVERED

WHAT I DELIVERED

WHAT I DELIVERED

✅ RESULTS

✅ RESULTS

✅ RESULTS

This wasn’t just a rebrand — it was a positioning move to make the school instantly recognizable.

Receive positive feedback from parents.

Quickly fill a group for the season launch.

Post regularly on social media thanks to easy-to-use templates.

CONTACT

CONTACT

CONTACT

Looking to start a project or you need consultation? Feel free to contact me.

Looking to start a project or you need consultation? Feel free to contact me.

Looking to start a project or you need consultation? Feel free to contact me.

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